Goodyear to implement “reinvigorated strategy” to Avon …


A brand new strategy for Avon Tyres has been introduced by Goodyear, who acquired the model in 2022. 

This “contemporary focus” and “reinvigorated strategy” that Goodyear has introduced for the Avon model is presently comparatively mild on element, notably for the long-term, however we do know, from a Goodyear press launch, that it’s going to see Avon work in complement to Dunlop, which can also be owned by Goodyear. 

“Goodyear’s long-term technique for its two well-known bike tyre manufacturers,” the press launch reads, “focuses on additional growing its bike centre of excellence in Montlucon, France, the place lots of the premium merchandise within the Dunlop vary are presently developed alongside World Championship stage racing tyres for Moto2 and the FIM Endurance World Championship.”

We additionally know that the Avon vary will now be condensed, or “centered” as Goodyear places it. The vary from Avon will now embrace the next tyres: 

  • Cobra Chrome (cruiser)
  • Roadrider MKII (sports activities tourer)
  • 3D Supersport (hypersport)
  • Spirit ST (sports activities tourer)
  • Streetrunner (sports activities tourer)
  • Trailrider (journey)
  • Trekrider (journey)
  • Security Mileage MKII (traditional)
  • Speedmaster MKII (traditional)
  • Viper Stryke (scooter)

Ben Hoge, Normal Supervisor, Motorbike Europe, Goodyear, said: “Dunlop and Avon have proud histories and thrilling futures. The ranges are extremely complementary and meaningfully differentiated, so this provides us the chance to supply a wider collection of tires, with one of many youngest product portfolios within the trade, to the commerce and riders alike. 

“As we plan for 2024 and past, we’ll reveal new product traces, know-how upgrades and clear market positioning for each manufacturers.”  



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