Ex-Yamaha boss to take the reigns at IMMA


THE Worldwide Motorbike Producers’ Affiliation (IMMA) has elected Eric de Seynes as its new president, as the previous CEO of Yamaha take over for the following two years.

De Seynes is a lifelong biker and fanatic who raced and even took half within the Dakar Rally in 1982. De Seynes has held a string of high-profile positions on the high of huge manufacturers throughout the motorbike trade. Most just lately he was appointed as Group Government Officer at Yamaha in 2016, earlier than happening to grow to be the primary non-Japanese CEO of the automotive group.

He was formally confirmed within the new function earlier this 12 months, on the IMMA’s Spring Congress in New Dehli. De Seynes took over the publish from Mr Rakesh Sharma, who presided over the IMMA between 2020 and 2023. He additionally holds the place of Government Director at Bajaj Auto, the Indian motorbike maker that has shut ties to KTM and Triumph to call simply two.

Now Mr De Seyenes has pledged to advance protected and sustainable motorcycling via schooling, innovation, and cooperation. In his acceptance speech, he mentioned, “Thanks on your confidence in electing me at present. I’m absolutely dedicated to the duty and stay up for working with the members and with the secretary basic, defending and selling the trade and motorcycling”.

In his farewell speech, outgoing IMMA president Mr Sharma mentioned, “IMMA Secretariat has continued its profitable collaboration with the WP.29 World Discussion board to facilitate the fitment of cutting-edge applied sciences for security and environmental efficiency at a World degree, to take away commerce obstacles and allow truthful, free and open competitors”.

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