Yamaha CEO Turns into Motorbike Producers Affiliation President


On March 27-30, 2023, the Worldwide Motorbike Producers Affiliation (IMMA) convened for the primary time since 2020. The Spring Congress occurred in New Delhi, India, and marked the worldwide group’s seventy fifth anniversary. Throughout the meeting, members appointed the European Affiliation of Motorbike Producers (ACEM) Vice President and Yamaha Motor Europe CEO Eric de Seynes as IMMA President for the 2023-2025 time period.

“My skilled profession within the service of bikes has given me many surprises and nice satisfactions. This election to the place of President of IMMA is a brand new one,” acknowledged de Seynes. “I succeed Rakesh Sharma (Govt Director of Bajaj) with whom the switch was held in a particularly cordial environment.”

De Seynes provides his newest title to a embellished resume. He competed as a bike racer in 1974 earlier than taking over the Paris-Dakar in 1982. After assuming quite a few management positions within the bike business, de Seynes turned the primary non-Japanese President and CEO of Yamaha Motor Europe. Now, he goals to use all that have to selling new technological developments throughout the bike business.

“In settlement with the Steering Committee, I’ve set myself two main goals for this mandate,” added de Seynes, “pursue efforts by way of the safety of our customers, significantly in southern nations (Africa, South America, India) along side our regional and nationwide associations, embody motorized two-wheelers in mobility modernization and decarbonization plans our merchandise have many benefits (measurement, lightness, consumption and emissions, battery capability) and characterize a related resolution for society on this interval of environmental transformation so long as we undertake the precise know-how in accordance with the makes use of.”

Newly elected IMMA Vice President Johannes Loman will assist de Seynes obtain his objectives. The brand new second-in-command additionally holds a place as PT Astra Worldwide Tbk Indonesia Director in addition to Federation of Asian Motorbike Industries (FAMI) and Affiliation of Indonesia Motrocycle Trade (AISI) President. IMMA might not have convened since 2020, nevertheless it looks like the group might be in good fingers till 2025.



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