On March 28, simply 15 months after breaking floor on the event, KTM North America and guardian firm Pierer Mobility celebrated the grand opening of their new North American headquarters in Murrieta, California.
In attendance on the occasion had been Stefan Pierer, CEO of Pierer Mobility AG; members of Pierer Mobility AG’s international board of administrators; workers of KTM North America, together with members of the KTM, Husqvarna, and GasGas manufacturing unit race groups; native politicians and dignitaries; and quite a few invited company.
“That is an emotional day for me,” stated Pierer. “Precisely 30 years in the past, I began within the USA with solely a dozen workers. In the present day, we’re Europe’s main powered two-wheeler group, and we’re promoting roughly 100,000 models yearly within the U.S. market – so, greater than $1 billion in gross sales. A very powerful success issue for us is racing; that’s the driving power that pushed us through the years. Constructing our new North American headquarters in Murrieta was the most important single funding we’ve ever made. We set a brand new customary for the entire U.S. market.”
Pierer said that North America is Pierer Mobility’s most necessary market, which warranted the $53 million funding within the new headquarters campus.
Pierer Mobility AG bought KTM out of chapter in 1992, and on the time it had simply 160 workers and offered solely 6,300 bikes that 12 months. Beneath Pierer’s stewardship, KTM grew slowly however steadily, however up to now decade its progress has accelerated.
In 2013, Pierer expanded its model footprint by buying the legendary Swedish off-road model Husqvarna from BMW, and in 2019, it acquired the Spanish off-road model GasGas. Pierer Mobility AG additionally owns WP Suspension and the Felt and R Raymon bicycle manufacturers.
In 2022, three many years after Pierer acquired KTM, the KTM Group produced 375,492 bikes, a rise of 13% over 2021. Of these, 268,575 (71.5%) had been KTMs, 75,266 (20%) had been Husqvarnas, and 31,651 (8.5%) had been GasGas bikes. Throughout the identical 12 months, Pierer additionally produced 118,465 pedal and electric-assist bicycles for its Husqvarna, GasGas, Felt, and R Raymon manufacturers.
Final 12 months, Pierer additionally acquired a 25% stake in Italian motorbike producer MV Agusta, and it’ll present distribution and advertising and marketing help in North America and different markets.
Pierer Mobility AG may be very a lot on the fuel, producing revenues of two.437 billion euros in 2022, a 19% improve in comparison with 2021. It presently employs 6,000 employees across the globe, together with 360 in North America – greater than 200 of that are primarily based in Murrieta, California.
John Hinz, CEO of KTM North America, Inc. and Pierer Mobility North America, Inc. was additionally in attendance on the grand opening, and he known as the occasion a “huge milestone in our firm’s historical past.”
“The campus and our services, this represents the one greatest funding by our firm,” Hinz stated, “so thanks to Mr. Pierer. We designed these buildings for our workers, race groups, athletes, and actually for our sellers throughout North America to assist help our manufacturers and assist help gross sales. This new campus showcases not solely the services as a instrument for our workers and sellers, nevertheless it’s our dedication, our dedication, and our funding into the motorbike and bicycle trade right here in North America.”
The brand new headquarters occupies a 20-acre website that features three buildings comprising a complete of 130,000 sq. toes. The 2-story administrative constructing consists of workplace and convention area, services for supplier and technical coaching, area for media fleets, and Kiska’s North American design heart. The powersports constructing homes the KTM, Husqvarna, and GasGas manufacturing unit race groups, WP Suspension, and R&D services. A 3rd constructing serves as a warehouse.
Pierer Mobility additionally acquired 12 extra acres positioned adjoining to the brand new headquarters which have been put aside for future improvement. The group’s purpose-built non-public motorsports facility – RD Subject – sits one block south of the company campus. It consists of two supercross take a look at tracks, a tough enduro take a look at monitor, and a trials competitors part for product testing and athlete coaching.