Suzuki France Appoints Daiki Yoshimiya As Its New President


2023 is certainly a brand new 12 months, however for one producer who goes by the identify of Suzuki, 2023 marks greater than only a new 12 months. You see, the corporate is bustling with adjustments—most of which geared towards sustainability. This was most evidenced by the corporate’s withdrawal from the world of racing, in addition to a wide range of new fashions for the worldwide market.

May 2023 lastly be the 12 months that Suzuki will emerge from the woodwork, after years of getting a status for lagging behind by way of tech and innovation? Possibly so, as adjustments to the corporate’s administration throughout a number of markets are going down. Within the French market, for instance, Suzuki has appointed a brand new President, Daiki Yoshimiya. Now, Yoshimiya is not any stranger to Suzuki. At 51 years of age, he has been employed by the corporate since 1993, he entered the worldwide advertising and marketing division in Japan. He has since dealt with quite a lot of posts involving Japan’s export markets.

2023 Suzuki V-Strom 800DE and 800DE Adventure - Main

Daiki Yoshimiya takes the place of Tomoyuki Shimazaki, who has been the President of Suzuki France SAS since 2018. In Suzuki France’s official press launch, Yoshimiya acknowledged, “I’m significantly completely satisfied to take up my duties at a pivotal second. The groups of the three divisions—auto, bike and marine—are environment friendly and the Model can rely on Networks of sellers, distributors and trusted companions. My aim is to take care of and additional improve buyer satisfaction and to proceed Suzuki’s improvement by way of Model innovation and technique.”

Previous to transferring to the French market, Daiki Yoshimiya was the advertising and marketing supervisor of Suzuki’s automotive and bike sectors for the South American market. Now dealing with all of the operations of Suzuki’s automotive, bike, and marine initiatives within the French market, Yoshimiya will oversee the go-to-market of a few of the firm’s most awaited fashions. Within the two-wheeler house, these embody the newly launched Suzuki GSX-8S bare bike, in addition to the V-Strom 800 DE journey bike. 



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