Ducati has confirmed 2022 as its finest 12 months from a gross sales perspective, and it has offered over 60,000 bikes over the past 12 months.
The Italian marque has posted its finest ever 12 months of gross sales in 2022, with 61,562 bikes of the Bologna model delivered final 12 months. This marks a 3.1% enhance over 2021.
Maybe unsurprisingly, Ducati’s strongest market has been in its native Italy, whose public has little doubt had its help for Ducati bolstered by its aggressive success in each WorldSBK and MotoGP final season. 9,578 bikes have been delivered in Ducati’s dwelling nation, a ten% enhance on 2021, whereas its second-largest market was the US, the place 8,441 bikes have been delivered. It is a 6% lower within the US for Ducati, which it places all the way down to “logistical difficulties and delays in abroad shipments,” in a press launch.
Ducati’s hottest mannequin in 2022 was the Multistrada V4. 10,716 of bikes from this vary have been delivered worldwide in 2022, whereas there have been 7,971 Ducati Monsters delivered, and 6,880 Scrambler Ducatis.
Claudio Domenicali, CEO Ducati, stated: “This gross sales result’s the result of the trail that has seen us steadily put money into the event of modern bikes and constantly attempt to enhance the standard of the merchandise and the experiences loved by our passionate Ducatisti. As well as, the Ducati model has by no means been extra beloved and fascinating, because of our extraordinary sporting achievements and our ongoing dedication to creating our Ducatisti really feel a part of an enormous, welcoming household.
“Attaining a gross sales end result above the already wonderful of 2021 in such a tough 12 months for your complete automotive system, which was stricken by critical provide discontinuities, significantly on the planet of semiconductors, is admittedly an essential measure of the flexibleness with which the entire of Ducati reacted, along with our suppliers and sellers. This flexibility allowed us to include the influence on supply delays for our followers – whom I take this chance to thank for his or her persistence and dedication – and thus additionally to realize this gross sales end result.
“The staff of ladies and men current in Ducati in the present day is in my view the most effective ever and displays the work completed in recent times on the expansion and enhancement of abilities. Subsequently, an enormous thanks goes to all of them as a result of with out their dedication the successes achieved by the Firm wouldn’t have been doable. Thanks additionally to the union representatives who’ve at all times been a prepared interlocutor to seek out collectively the most effective answer to the issues of this tumultuous 12 months.”
Francesco Milicia, Ducati VP World Gross sales and After Gross sales, stated: “2022 was a 12 months filled with successes for Ducati and this document of deliveries is additional affirmation of the solidity of the Firm and of the fixed progress of the model on the planet. Within the first six months of the 12 months, the worldwide state of affairs was characterised by robust discontinuities on the planet of logistics and provide, which penalized efficiency in an important months of the season.
“Regardless of this, within the second half of the 12 months we managed to recuperate and attain the best gross sales volumes within the firm’s historical past, because of nice organizational flexibility and fixed dialogue with companions and unions. Though the financial state of affairs in latest months has actually worsened, we stay assured concerning the future because of the power of an increasing gross sales community and a optimistic order portfolio, reflecting lovers’ appreciation of the renewed product vary.”
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