On Christmas Day, Nike unwraps the debut signature shoe for Ja Morant, the unstoppable guard main the Memphis Grizzlies to the tier of championship contenders. This “Day One” launch colorway is presently set to launch in April 2023.
As the latest member of the Nike Basketball household, Ja joins a highly-exclusive roster that hasn’t seen a brand new face since Paul George’s debut in 2017. Including the rising famous person was all the time within the works for the Swoosh after he signed with the model in 2019, and the shoe was within the works for roughly two years. However it will probably’t be ignored that Ja’s arrival does fill in an surprising emptiness because the model has formally dissolved its partnership with Kyrie Irving.
The Ja 1 is designed with an “underdog” ethos. He wasn’t a extremely recruited protege, however was relatively found serendipitously by Murray State assistant coach James Kane. Morant’s dedication to the sport allowed him to be chosen second total within the stacked 2019 draft, and in simply his fourth season, he’s established himself as a bonafide perennial MVP candidate.
Nike Basketball calls Ja Morant its first “Gen-Z athlete”. That is relatively important because the model’s present line-up of signature stars are considerably aged in relation to the present crop of younger phenoms that embody Luka Doncic, Zion Williamson, Trae Younger, Anthony Edwards, and extra.
Ja is confirmed to the debut the Nike Ja 1 “Day One” throughout the Christmas Day sport in opposition to the Golden State Warriors (8pm ET).