Royal Enfield Opens All-New CKD Facility in Brazil
Royal Enfield strengthens dedication to Americas area with the inauguration of recent CKD facility, the third bike meeting unit in South America and fourth the world over.
Milwaukee, WI (Friday, December 9, 2022) – Royal Enfield, the worldwide chief within the midsize (250cc – 750cc) motorcycling phase, as we speak started a brand new chapter on its journey within the Americas area, and particularly in Brazil, with the graduation of operations of its new CKD (full knock down) meeting facility. This can be a vital step ahead in Royal Enfield’s plans in LatAm, and reiterates the model’s dedication to the area, as Brazil is a powerful marketplace for Royal Enfield. Situated in Manaus, capital of Amazonas state, the brand new facility is the fourth Royal Enfield CKD meeting unit the world over—after Thailand, Colombia and Argentina—along with its state-of-the-art manufacturing and ancillary amenities situated in India.
With an meeting capability of greater than 15,000 models per 12 months, the native meeting unit in Manaus is a contemporary facility that can cater to rising demand within the nation. The ability will have interaction in native meeting of the whole lineup of Royal Enfield bikes, together with the Traditional 350, the Meteor 350, the Himalayan, and the 650 twin bikes, Continental GT and the INT. With this setup, Royal Enfield can now guarantee seamless and faster supply timelines for bikes in Brazil.
Talking on the inauguration of the brand new facility, Royal Enfield CEO, B Govindarajan, stated, “Royal Enfield has been working extensively to develop the middleweight motorcycling phase globally. With markets just like the Americas area, Europe and the Asia-Pacific rising considerably, it has been our strategic intent to be nearer to those markets and develop the enterprise. We commenced on this journey a few years in the past and have arrange strategic meeting amenities in Thailand, and in Argentina and Colombia in LatAm. Brazil has been a really robust marketplace for Royal Enfield, and is quickly poised to be the only largest marketplace for us outdoors of India. We’ve got seen development of greater than 100% since 2019 right here in Brazil. We’re very glad to launch our fourth CKD facility globally right here in Brazil and that is testomony to our dedication to the area and the market potential, and to our rising neighborhood of using lovers available in the market. We’re assured that this facility will assist us develop the mid-segment market right here in Brazil whereas enabling us to effectively cater to the rising demand.”
Brazil has been a crucial marketplace for Royal Enfield because the model’s market foray in 2017. Having made vital strides within the nation and throughout the whole Americas Area, Royal Enfield is now among the many prime 5 gamers within the midsize bike phase in markets reminiscent of Brazil, Argentina, Colombia, Mexico and North America. With a burgeoning client base and a major retail community within the area, the brand new native meeting unit will probably be a crucial enhance for enterprise development within the LatAm Area.
The Manaus, Amazonas facility is the third bike meeting unit within the Americas area, and fourth the world over, outdoors of India.
With plans to offer native meeting of all bikes within the Royal Enfield lineup, together with the INT650 (pictured), the trendy facility will cater to rising demand in Brazil.
About Royal Enfield
The oldest bike firm in steady manufacturing on the earth, Royal Enfield made its first bike in 1901. A division of Eicher Motors Restricted, Royal Enfield has created the midsize bike phase in India with its distinctive and distinctive trendy basic bikes. With its manufacturing base in Chennai, India, Royal Enfield has been capable of develop its manufacturing quickly towards a surge in demand for its bikes.
A division of Eicher Motors Restricted, Royal Enfield operates via greater than 2100 shops throughout all main cities and cities in India and thru practically 850 shops in additional than 60 international locations across the globe. Royal Enfield additionally has two world-class technical facilities, in Bruntingthorpe, UK, and in Chennai, India. The corporate’s two state-of-the-art manufacturing amenities are situated at Oragadam and Vallam Vadagal, close to Chennai. Internationally, Royal Enfield has 4 trendy CKD meeting amenities in Brazil, Thailand, Argentina and Colombia. With greater than 37% CAGR for the final 5 years and gross sales in worldwide markets up 108% in 2021-22, Royal Enfield is the chief within the world midsize bike market.
Royal Enfield North America (RENA) is headquartered in Milwaukee, Wisconsin, and is growing a rising community of greater than 150 sellers in North America, together with the contiguous U.S. and Canada. RENA at the moment provides the all-new Scram 411, Traditional 350, Meteor 350, Himalayan and the 650 Twins (INT650 and Continental GT 650) bikes, together with a variety of Real Bike Equipment and attire.